Traverse City-based Great Lakes Proud is the official merchandise partner for Michigan’s state parks, trails and waterways.

The store is filled with officially licensed apparel of WMU, Michigan State, the University of Michigan and other Michigan schools, along with apparel from all four Detroit professional sports teams.

This shift follows financial troubles for Heritage Collegiate Apparel ... off the 2024 season against Fresno State tonight, marking a new chapter for Michigan athletics as they transition to ...

before too much of this year's University of Michigan football season is over. Lawyers for the retailer, now called Heritage Collegiate Apparel, this week asked a judge in the bankruptcy case to ...

Recruiting soared, after sobering early visits to high schools in the state. “Iowa sweatshirts, Michigan sweatshirts, that’s all you saw,” McCarney says. “Everything but Wisconsin ...

On Sept. 12, 2024, the Michigan community lost a guiding light. Greg Harden, the longtime Wolverines administrator and mental ...

In his first season in charge of Michigan football, Sherrone Moore has leaned into the idea that his program is viewed as a ...

Although Sherrone Moore has officially coached his first game as the head coach of the Michigan Wolverines, he's still among the group of college football coach ...

This fall, award-winning television personality, seasoned football analyst and former professional football player Jesse ...

TV channel and live stream links for the Sept. 14 Prairie View A&M Panthers vs. Michigan State Spartans Week 3 college ...

"When the Lions win, the vibe is amazing," said Wolok. "I think, in general, the vibe here is great, customers are awesome, ...