"It is clear we need to fundamentally change our strategy to win back customers ... before deciding how to revive sales there. In fiscal year 2025, Starbucks also plans to cut back on new ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

The results beat expectations, although comparable sales still fell. New Starbucks CEO Brian Niccol has been making changes at the chain. Starbucks has turned to a new CEO and a new strategy to ...

"To welcome all our customers back and return to growth, we need to fundamentally change our recent strategy. ‘Back to Starbucks’ is that fundamental change," said Niccol. The Seattle-based ...

Amid this backdrop, the coffee chain has introduced the "Back to Starbucks" strategy, which consists of fundamental changes such as ... displayed comparable store sales declines, the top-line ...

"It is clear we need to fundamentally change our strategy to win ... our skilled baristas." STARBUCKS CEO SAYS COMPANY WILL FIX 'OVERLY COMPLEX MENU' TO REVERSE SALES SLUMP Coffee house ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian ... Niccol is looking to turn a sales tide at the coffee houses. Starbucks reported comparable sales ...

Starbucks’sSBUX-1.26%decrease ... The world’s largest coffee chain missed expectations on earnings and sales for its fourth quarter and suspended its financial guidance for its next fiscal ...

Starbucks on Wednesday reported quarterly ... U.S. cafes in early November Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter "It is clear we need ...