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CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks plans to shutter it's Pick Up only locations to offer customer's a more traditional coffee house experience.

B rian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to Starbucks" strategy to revitalize the coffee chain.

Starbucks' strict RTO mandate highlights the coffee giant's culture shift under its new CEO, employees told Business Insider.

Starbucks CEO Brian Niccol was the highest-paid chief executive in the United States last year. He made 6,666 times the median pay of the company’s workers.

Several analysts raised their price targets for Starbucks stock after the company's earnings call Tuesday. CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore ...

Starbucks CEO cites marketing as a bright spot of turnaround efforts While the chain’s same-store sales are still in decline, CEO Brian Niccol is confident that its comeback is ahead of schedule.

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s what the strategy involves.