Ford is looking to save cost with both vehicle and manufacturing efficiencies.

As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

Ford's compact pickup, on the other hand, won't compete with Slate on the pricing front. Ford says it will start at around ...

Ford promised a Model T moment this week, and the news it just dropped is undeniably huge. The headline is that a new $30,000 compact electric truck is in development and will arrive in 2027. But the ...

Ford announced plans for a $30,000 electric pickup and a new manufacturing process to cut costs across EV models.

Earlier today, Ford’s CEO Jim Farley announced the company’s new Universal EV Platform, which will underpin a new lineup of ...

I’m always saying that if a gap in the market is obvious to one OEM, it’s obvious to all of them. Generally, if a ...

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

Affordability is a top concern among EV shoppers, auto executives have said, and the global competition for delivering ...

Ford unveiled plans to build a $30,000 midsize electric pickup using the all-new Universal EV platform at its Louisville, ...

Cities and even states, seeking more development and increased density, have rapidly changed and updated their zoning and ...