Think you know what your kids are talking about? Think again. See if you can keep up with Gen Alpha's newest sayings.

In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI ...

One of the biggest games on the planet right now isn’t Call of Duty or Counter-Strike or Fortnite. While those are very ...

A childhood education worker says that children as young as four are “tapped into the brainrot genre,” sparking conversation ...

Ultimately, Italian brainrot may not be much different from the internet trends that came before it, just louder, faster and built on AI. It's chaotic by design, which is exactly why kids love it.