NKE faces a $1B hit from fading classics but bets on fresh launches and sport-led innovation to spark recovery.

Nike’s comeback may depend on a 40 year old franchise, the Jordan brand. Analysts at Bernstein say that the rise and fall of the Jordan line explains much of Nike’s strong run from 2021 to 2023 and ...

Nike’s history in the running world is hard to match, with probably more iconic running shoes, marathon PB results, and ...

Auburn sophomore Justin Freeman grabbed a few Nike items and is planning to surprise his mom with a long sleeve Nike dri-fit. Freeman purchased a navy Nike tee with a white hoodie for himself to ...

Nike shocked sneaker enthusiasts in May with the launch of a "Dirty Triple White" version of its classic Air Force 1. The ...

Nike Strength is still a relatively young player in the gym equipment world, but with its expanding lineup of well-designed, ...

Nike’s new Shox TL in black and university gold looks like a deadly wasp or a Pittsburgh Steelers tribute. Nike’s New Shox TL ...

Nike's latest commercial featuring Jalen Brunson and Natalia Bryant, daughter of the late Kobe Bryant, has generated ...

The last time Nike’s Kobe Offcourt recovery slide launched, it sold out in minutes. If you missed them, you have a chance to grab a new colorway before it has the same fate.

The new Nike Air Max Dn8 Sundial colorway drops Friday, Aug. 1, at 10 a.m. ET. Product image courtesy of Nike.

As Nike is gradually recovering from a difficult year, investors and analysts are questioning whether the company can ...

The Post Malone collection is a bit of a deviation from the Skims norm, which launched in 2019 as a shapewear brand. A loose ...