The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

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During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

As the N.B.A. confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, the 21-year-old Spurs ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Imagine Sha'Carri Richardson and LeBron James together! The post Nike’s Latest Move Puts Sha’Carri Richardson and LeBron ...

Smith warned LeBron James that the NBA won't react kindly to the news of a rival league being created. The existence of a competing league is already an issue, but the situation becomes more complex ...

For over 20 years, LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...