Giannis Antetokounmpo: "That's where—that's where I'm at my best, you know. When I'm in my hands. I'm able to make plays for myself, my teammates. Be able to control the momentum of the game, control ...

Nike on Tuesday reported a surprise rise in first-quarter revenue and beat profit expectations as the storied sportswear brand’s turnaround effort gained traction despite weakness in China and tariffs ...

Profits fell 31 percent in the last quarter as the sneaker giant tries to execute a turnaround plan. By Kailyn Rhone Nike said Tuesday that its quarterly profit had fallen 31 percent, to $727 million, ...

One of the teams doing so is the Milwaukee Bucks. The Bucks have been disappointing for the past handful of seasons, suffering shortcoming after shortcoming. That only intensified this past offseason ...

There were several trade speculations about the Milwaukee Bucks star Giannis Antetokounmpo after the team’s disappointing early playoff exit last season. The 2025 NBA offseason is nearing its end, and ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

Stuck in Greece because he contracted COVID-19, Giannis Antetokounmpo spoke to reporters virtually and maintained that he wants to compete for NBA championships but did not give any assurances that he ...

When Giannis Antetokounmpo and Nikola Jokic were drafted outside the lottery in the mid-2010s, it was hard to imagine they would transform the NBA. More than a decade later, they stand as two of the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. After delays due to product issues in its scheduled May ...

Update: Jacquemus and Nike are turning back time. The two have dug deep into the Swoosh’s archive to reinterpret Bill Bowerman’s original hand-built silhouette: the Moon Shoe. Teased during Jacquemus’ ...