The decision of how to enter a new market represents one of the most critical strategic choices a retailer can make.

Randle, Dominika Kinga, and Gary P. Pisano. "Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry." ...

This project, hosted by MegazoneCloud and executed by KOSA, helps Korean software companies to expand their global footprint ...