NBA and 2K extend partnership with NBA Take-Two Media, focusing on gaming, content, and events. Expect a bigger NBA presence with live events and programming, confirming continued NBA gaming ...

NBA 2K features more than 75 brand integrations across merchandise and marketing partners, allowing fans to play as their favorite players and to wear the latest uniforms, sneakers and apparel.

The NBA, NBPA, and 2K have agreed in principle to a new multi-year global partnership expansion that will allow 2K to continue publishing its NBA 2K series. 2K has also agreed to extend its ...

The NBA Emirates Cup in-season tournament is back for its third season and the 2025 group draws were announced Wednesday. Some basketball fans already are calling one West grouping the “Group of ...