Levi’s Rolls Out New Premium Denim, but Aims to Keep Appealing to Budget Shoppers

The brand recently launched its Blue Tab collection to complement its existing lines that retail for as low as around $20.

I Found My Inner ’90s Indie Boy at the Levi’s Store

Welcome to Hit the Racks, an inside look at the vibiest stores in the GQ universe. This time around we're at Levi’s in SoHo, ...

Kids Today Will Never Understand The 90s Most Infamous Commercial

For millennials, all you need to remember the most infamous 90s commercial is one word: Crossfire. The two boys are standing ...