Fragrances hold deep cultural and religious significance in Pakistan. Traditional 'ittar' (non-alcoholic, oil-based perfumes) has been part of Islamic and South Asian traditions for centuries.

Kastoor, one of the best attar brands in India, currently has many modern ittar fragrances, from Mitti (scent of rain) and Reign (white oud) to Panache (Himalayan cedar and Armour (vanilla and spice) ...