I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, ...

What began as strange, AI-generated nonsense on TikTok has grown into a worldwide craze, with celebrities and influencers ...

Ultimately, Italian brainrot may not be much different from the internet trends that came before it, just louder, faster and built on AI. It's chaotic by design, which is exactly why kids love it.

Is ‘Italian brainrot’ the stupidest internet trend yet? From Minecraft movie mischief to crazy clowns, the internet has seen no shortage of ridiculous trends - but this one may take the cake.

For those unfamiliar the trend combines crude AI mashups with (very) loose Italian to make ridiculous scenario videos. Among the most popular examples include a crocodile/bomber plane hybrid named ...

Human Centric Group decodes the viral Italian Brainrot trend and explains why it’s more than just a meme for brands chasing Gen Z. Italian Brainrot is ridiculous — and that’s the point.

Italian Brainrot is no longer just an internet trend – it’s starting to show up in the real world too. In Thailand, for instance, local vendors have begun selling dolls and keychains modelled ...

Human Centric Group decodes the viral Italian Brainrot trend and explains why it’s more than just a meme for brands chasing Gen Z. Italian Brainrot is ridiculous — and that’s the point.