MarTech on MSN
Account-based GTM pods that turn strategy into pipeline
Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and ...
Five First Steps for Johannesburg. I grew up in Johannesburg. Without getting soppy, those noisy streets and cracked ...
Most B2B content skips a key step: stress-testing the idea. Use AI to challenge your arguments, surface blind spots, and ...
Kala Bio announced that CHASE (NCT05727878), its phase 2b clinical trial of KPI-012 for persistent corneal epithelial defect ...
The Business & Financial Times on MSN
Understanding customer experience
People will forget what you said, people will forget what you did, but people will never forget how you make them feel” (Maya ...
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