Social Security may be a program for a majority of American workers, but younger generations are balking at paying more to ...

Gen Z is starting to drink more alcohol, but data shows they feel the need to prepare an excuse if they're not indulging.

Gen Z is making more money, adjusting for inflation, than previous generations at their age, but their dollars aren’t going ...

Despite recent improvement, Trump’s popularity with Gen Z remains far below his second term high. Overall approval ratings ...

According to a First Insight study, 73% of Gen-Z consumers are willing to pay more for sustainable product. Many are also ...

How a new generation of sommeliers, from Sonoma to Manhattan, are pushing back against the perception that Gen Z isn’t ...

Clinton Crawford, an automotive technician, said college was pushed on his kids. “That’s good, if that’s for you, but I don’t ...

Use AI to set spending caps. Split your budget by category and add rules like “no gifts over $40” Add hard-stop banking ...

In my years observing the rental real estate industry in Canada, it's been clear that each generation brings its own values, ...

Data shows Gen Z’s rising engagement with wine is driven by lighter styles, values-focused buying habits, and tasting rooms ...

Gen Z isn’t buying vinyl records because they’re obsessed with sound quality or chasing nostalgia. Many of them are buying ...

The median Gen Z income is less than $50,000 in more than half of cities. For most young people, income tends to be lower ...