For more than 40 years, kids have been begging their parents to take them to McDonald's. But was the first Happy Meal ...

Bernstein Rein has had major clients over the years, but it’s best known for creating something a billion parents now ...

"It's an addiction, a good addiction," she laughs, "and we love the nostalgia like picking up an old Happy Meal toy that ...

Bernstein Rein has had major clients over the years including Walmart and Blockbuster. However, it’s best known for creating something a billion parents now purchase each year, the ...

“The first thing was to create children’s marketing ... He still has eight of the nine original Happy Meal boxes created in his office. “We took illustrators and said, ‘Look, take a ...

In 1970, he created the Happy Cup, McDonald’s first national ... to thank for the Happy Meal, a McDonald’s menu staple for 45 years. “I would read the same cereal box over and over again ...

“The first thing was to create children’s marketing ... He still has eight of the nine original Happy Meal boxes created in his office. Don’t leave that ballot box blank!