The 'Halloween' actress revealed the simple reason behind doing those yogurt commercials, and it makes perfect sense.

The FDA has approved a qualified health claim that yogurt—specifically eating two cups or three servings each week–could reduce the risk of type 2 diabetes. Here's what to know.

The brand’s US sales grew from $472 million in 2019 to $506 million in 2021, according to the company. Activia could surpass Light + Fit to become Danone’s number one US yogurt brand this year.

Danone launched Activia, the probiotic yogurt that claims to support gut health, in the United States in 2006. Curtis became the brand’s spokesperson the following year.

US yogurt retail sales rose from $9 billion in 2019 to $9.3 billion in 2021, according to research firm Euromonitor. Activia is also taking other approaches to entice consumers.

Richard B. Levine//Newscom/ZUMA Press Containers of Dannon Activia Yogurt are seen on a supermarket shelf in 2009. By Danielle Wiener-Bronner, CNN Business ...

New from Dannon, Activia Dailies is a new line of small, quick and easy, probiotic lowfat yogurt drinks specifically formulated to provide consumers with a digestive health benefit. Packed with ...

Today, Dannonis announcing the addition of new Activia Dailies*, a line of delicious, quick and easy probiotic lowfat yogurt drinks, to its robust portfolio of probiotic offerings. Like all ...

Dannon Greek yogurt, 4 pack, $3.00 Coupons: $1/2 Food Lion coupon from in-store kiosk, $1/2 Activia coupon from 7/23 SS, $1/2 Light & Fit coupon from 7/30 SS Friendly’s ice cream, 48 oz, $2.50 ...