COPENHAGEN (Reuters) - Lego's sales of its colorful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North America, the Denmark ...

Lego Group posted record sales and operating profit in the first half of the year as consumers, particularly those in the Americas and Europe, scrambled to get their hands on the toy-brick maker ...

Except, on this occasion, it’s very much a reality. In a collaboration that’s redefining the boundaries of both automotive and LEGO engineering, Danish creative toy giant the LEGO Group and British ...

Lego wants to build a more "sustainable future" by using more eco-friendly materials to create its plastic bricks by 2026, as stated in a press release. The Lego company wants the material it uses ...

LEGO gains access to the sportswear giant’s extensive network in the athletic and lifestyle markets, thus helping to attract older children and teenagers who may have outgrown traditional toys ...

This year’s edition of the set is available now at Amazon for £28.99, while LEGO is offering it for £29.99. The new 368-piece set includes 18 collectable mini-build toys and six characters ...

I can also imagine Lego adding details across its most popular toy line, Lego City, incorporating Nike branding into elements within those sets. There’s also an opportunity for Nike to redesign ...

You’ve reached your account maximum for followed topics. In 1995, a then-little-known studio called Pixar released Toy Story, the first fully computer-animated feature film. It became both a ...

New Mario Kart Lego sets will launch next year, although they’re not exactly suited to those looking for a display piece. After the collaboration was teased earlier this year, Lego has debuted ...