Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

We all know those unsung heroes in our lives—those who plan the trips, remember birthdays or always make the grocery runs.

Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

A user, Abinash Samal, humorously wrote, “Cadbury Silk just got real ... discovered white worms and webs in two Cadbury Dairy Milk chocolates submitted for testing by a consumer.

Design agency Bulletproof adds a contemporary twist to the brand’s historic identity, reimagining classic elements such as the Cadbury Dairy Milk Glass and a Half symbol Cadbury is one of those brands ...

Yes it's a dream come true! India’s most-loved chocolate brand, Cadbury Dairy Milk just launched Bubbly, a silk variant, made with delicious little chocolaty bubbles. Just imagine the rich and ...