This shift is particularly noticeable in the segment of mens perfume, where online sales have grown due to increasing consumer confidence in digital recommendations and scent profiling technologies.

If you love a fresh scent but are tired of the usual suspects, DS & Durga's Big Sur Eucalyptus might be just the ticket.

In recent years, India has increasingly embraced the allure of luxury, with a growing desire to indulge in the finer things ...

The story of LVMH, the world’s largest luxury conglomerate, is inseparable from the rise of Bernard Arnault, the man who ...

Cupids acclaimed cologne, Hypnosis, continues to reign supreme, leveraging the power of scent to create a leading fragrance, solidifying its breakthrough status in the male fragrance industry.

AI-driven trends reshape the UAE’s men’s fragrance market, with rising online sales, niche perfumes, and personalized scent recommendations. We are witnessing rapid growth in online perfume sales acro ...

Harness spring vibes with a fresh cologne—from zingy citrus to soapy floral. If you think fresh colognes are one-note, think again. Fresh fragrances make up a huge portion of men’s perfumery ...

The limited-edition timepiece takes its cues from Bvlgari's iconic snake, MB&F's Bullfrog watch, and has elements inspired by automotive design. What was not expected was that it would appear in the ...

But finding the right one doesn’t have to be complicated. While niche fragrances get a lot of hype, some of the best-selling men’s fragrances have earned their status for good reason — they ...

Why We Love It: Fueled by a hit of ginger, our testers loved this cologne's woodsy blend balanced with subtle bourbon vanilla. The scent was consistent and had excellent staying power on almost ...

Unlikely as it may sound, this is no dream. It’s a VR experience the brand Italian jewellery and fragrance house has created to celebrate its latest men’s fragrance, a heady scent of cederwoods and ...