Enjoy family-friendly fun in Manchester at the Museum of Archie’s Atomic, with interactive exhibits, roller skating, and arcades.

Your brain filters more than you realize. What feels like focus is often an illusion of attention, hiding how little you actually notice.

Far from rotting our brains, video games may improve our cognition. But how we play them matters when it comes to the benefits they provide.

Optical illusions are becoming more and more popular on the internet. Thousands of people have made optical illusions their favourite pastime because of the game's simplicity and directness. The ...

Shop unique gifts and explore mind-bending exhibits! Enjoy a holiday gift card boost & experience a festive twist on ...

This optical illusion requires you to prove you possess mastery at spotting minute hidden details that most average minds ...

Sam Schwarzkopf received internal funding to pay research participants for their time. University of Auckland, Waipapa Taumata Rau provides funding as a member of The Conversation NZ. University of ...

A new attraction on the Third Street Promenade is turning heads — and perspectives — as the Museum of Illusions officially opens its doors in Santa Monica. The immersive space spans 12,000 square feet ...

Code-name "The Midnight Riders" still available for acquisition or partnership. It’s with a heavy heart that we share that Bad Brain Game Studios will be closing its doors. Our last official day of ...

“His first misperceptions occurred when he was in a nightclub; the skin of the other dancers, even their faces, seemed to be covered with tattoos. At first, he thought the tattoos were real, but they ...

It’s frustrating when you try to hunker down to tackle a project, only to have your mind wander. If this happens more than you’d like, new research has a solution: You can “train” your brain to be ...