Vera Wang's perfumes remain a firm favourite on Amazon, with this "exotic" twist on the bestselling Princess fragrance ...

Spread the love As the winter chill gives way to the warmth of spring and the heat of summer, it’s time to refresh your ...

Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

While linen sprays can turn a bed into a cozy, fragrant cocoon—perfect for dreaming of lavender fields—Allure editors believe ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

We tracked down 30 fragrances that stars like Drew, Taylor and Ryan Gosling said they like and actually wear—and you can too.

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

A classic example is Giorgio Armani Acqua di Giò, a timeless aquatic fragrance with Calabrian bergamot, neroli, green ...

Whether you wish to smell like Rihanna or find your own fragrance stamp, Kilian Hennessy of the cult fragrance label Kilian ...

If you're looking for a dose of positivity, then fruity scents are the best pick. Givaudan's research shows there's a strong ...

Want to smell "amazing" without anyone knowing your secret? Uncover the magic of musk perfumes. Find your perfect match, from powdery white to spicy red.

With a rich history rooted in royalty, Creed’s fragrances exude an air of sophistication, particularly with Aventus, a ...