The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

Doss, covers Arizona sports for SB Nation, was in town for the Big 12 women’s basketball tournament, and she gave a glowing report of the city. From hotels to restaurants to public transportation to ...

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...

Emblazoned with hundreds of stylized Big 12 logos, the court has become the butt of jokes for college basketball fans.

It's safe to say most fans are not fond of the Big 12 tournament's court design in 2025. In recent years, the power conference has stepped up its game in terms of marketing its conference ...