The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

It was only a matter of time. The NIL (Name, Image, Likeness) scene has reached the high school level in Washington.

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

The WIAA announced it's formation of the WIAA Foundation aimed at expanding, and creating opportunities for athletic programs ...