Streams of the alternative Super Bowl halftime show from Turning Point USA had almost 22 million page views by midmorning Feb. 9.

Shortly after conservative think tank Turning Point USA held its alternative "All-American" halftime show during Bad Bunny's Super Bowl performance on Feb. 8, 2026, a video ( archived) circulated online claiming to depict the group's CEO Erika Kirk making a splashy entrance.

The All-American Halftime Show,” born out of outrage over Bad Bunny’s Super Bowl performance, fell short of the hype. From Kid Rock’s poor lip synching to Erika Kirk being MIA, it was simply dull.

Erika Kirk found herself at the center of an online backlash after praising Turning Point USA’s “All American Halftime Show”, an alternative broadcast that aired during the 2026 Super Bowl on 8. The conservative event headlined by Kid Rock and other country artists was meant to counterprogram the official halftime performance by Bad Bunny.

Erika Kirk weighed in on the “incredible” Turning Point USA All-American Halftime Show after it appeared as though she was absent from the event. “Charlie would’ve absolutely loved it. Thank you to the millions that tuned in,

Turning Point USA, founded by Charlie Kirk, is airing an 'alternative' Super Bowl halftime show. Here's what to know about the right-wing group.