Why it matters: The vote clears the way for the Third Street Promenade to become one of the first “Entertainment Zones” in California outside of San Francisco to allow outdoor consumption of ...

The vote clears the way for the Third Street Promenade to become one of the first “Entertainment Zones” in California outside of San Francisco to allow outdoor consumption of alcohol in public ...

Tech titan Google opened only its sixth brick and mortar store on the Promenade on Friday morning. Residents and tourists may have noticed the blue-colored banner on the northwest corner of Third ...

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.

Outdoor drinking is coming to the Third Street Promenade in Santa Monica on Fridays, Saturdays and Sundays. (File photo by David Allen/SCNG) ...

CBS News Los Angeles Santa Monica is shaking things up to bring more life and more people back to the Third Street Promenade with the approval of a proposal that will let visitors sip alcoholic ...

Music, restaurants and retail draw visitors to Santa Monica's 3rd Street Promenade, and some like the idea of being able to walk around with a drink in hand. KTLA's Sara Welch reports live on ...

Santa Monica's new Entertainment Zone will be the first in Southern California. A soft rollout is expected in early June, with initial hours on Friday through Sunday from 6 p.m. to 2 a.m.

Santa Monica has approved a pilot open container program for its 3rd Street Promenade, permitting drinking-aged adults to consume alcohol outdoors within a designated Entertainment Zone, provided ...

The building in which the incident took place is believed to be 1331-1335 Third Street, home to Sole & Laces and 2bella, part of three connected spaces owned by realtor John Alle.

The 3rd Street Promenade is a prime example. Once a vibrant commercial corridor, it now has a vacancy rate of 25%.

Outdoor drinking is coming to the Third Street Promenade in Santa Monica on Fridays, Saturdays and Sundays. (File photo by David Allen/SCNG) By City News Service | [email protected] ...