Take-Two CEO Strauss Zelnick clarified that while the company extensively uses AI and machine learning for operational efficiency, it plays no role in the creative development of games like GTA 6. He ...

Strauss Zelnick says that A Safehouse In The Hills proves that GTA 6 is driving engagement, and not lowering interest, for ...

Strauss Zelnick boasted that Take-Two is in the business "of eating red meat for breakfast," explaining why they're marketing ...

Take-Two Interactive CEO Strauss Zelnick says Rockstar has not used generative AI to build the highly anticipated GTA 6.

Take-Two Interactive CEO Strauss Zelnick says that he has 'every reason to believe' that Rockstar will continue supporting ...

GTA 6 LIVE: Release date verdict confirmed by Take-Two boss ...

But "generative AI tools are driving costs and time efficiencies" across Rockstar and other studios in the business ...

It's been a difficult week for Take Two Interactive. The company was one of many game publishers which saw their stock plunge following the debut of Google's AI Genie tool last week, with investors ...

Take-Two CEO Strauss Zelnick has chimed in on AI use across the company, claiming it has “energized” those across their ...

GTA 6 LIVE: Another release date delay very unlikely hints Take-Two boss ...

Despite Take-Two Interactive CEO Strauss Zelnick's enthusiasm for AI in game development, he has promised that generative AI ...

CNBC’s Jim Cramer sits down with Take-Two Interactive CEO and chairman Strauss Zelnick to discuss the company's latest ...