Newsfluencers are changing the shape of news — and with it, the future of PR. Creativity, granular targeting and ...

M&S’s response to its recent cyber-attack serves as a prime example of how to manage immediate crisis communications ...

Google finally cracks down on AI-generated content AI-generated content. The amount of basic, bland, obviously AI-generated ...

Conducted by Taylor Herring, the report The News is Dead; Long Live the News highlighted that the PR industry is “failing” to ...

Elcin Kurtulus, associate director at Opinium runs through some of the top tips for PRs when developing a research brief with ...

Former Prime Minister Tony Blair had some harsh words of criticism over Government net zero policy this week — and his ...

Leigh Greenwood, MD at Evergreen PR applies Dr Robert Cialdini’s research on influence to everyday PR practices to help yield ...

The poem itself is gorgeous, using a flowing A-Z motif to walk you through the day in the life of a probation officer, but ...

Mary Poliakova, PR consultant, co-founder and COO of Drofa Comms explains why PR is not a service to call after a company’s ...

Following the Covid-19 pandemic, corporate office culture content, especially on TikTok, has skyrocketed in popularity.

Lots of people shared the story with me saying it was a PR fail. Very few of the stories sent to me are actual PR fails, in ...

This week it’s the turn of one of the best-known sustainability communications experts around, who has worked across ...