The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but ...

In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster ...

To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabled creator content recommendations ...

"It is an open question whether training generative AI models with copyrighted material is infringement or fair use," U.S.

YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok ...

TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-app ecommerce providers.

Workforce management tech company used AI to simulate a pickle costume and hair on fire in its first major commercials.

TV station competition is slowly eating into legacy local TV stations' businesses. Digital-first social media networks and ...

The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a ...

Tom’s of Maine says its natural whitening toothpaste works. To counter criticism, it's launched an ad campaign by VML that ...

In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand is offering six-packs for one cent.

IPG Mediabrands' Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a ...