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Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before ...

SPIN magazine founder and former editor & publisher of Discover Bob Guccione Jr. reflects on rflxt, a new online mag covering ...

Ads redefine bravery itself in the latest installment of three-year-old "Don't Wait. Reach Out" suicide prevention campaign.

Blackouts are threatening the upcoming start of the NFL season on ABC and ESPN next week and have caused viewers to miss new ...

Under the new arrangement, OMG will handle the Americas and WPP will manage Europe, the Middle East & Africa and Asia Pacific ...

A federal judge has blocked portions of a new Texas law that would require social platforms to use filtering technology to ...

The Billings (Montana) Times, a community weekly, has published its last print edition, ending a 133-year run. The owner, ...

Among the LTO items: the Care Bears Besties Meal, with a large entree and a Cheer Crispy (marshmallows, melted butter and ...

Bronco Sport customers go off-roading 3.5 times as often as the owners of competitive vehicles, and camping twice as often.

X's total user base is down at least 10% in 2024, which will directly impact its ad revenue - reportedly down around 83% vs. late 2022, when Elon Musk took over the app.

Bethesda, MD-based MarketBridge, together with financial backer RTC partners, is integrating with four other marketing specialist firms to create a new consultancy under the MarketBridge banner. In ...