Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...