Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve ...

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s ...

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...

Campaign Asia-Pacific is excited to announce that entries are now open for the Event Marketing Awards 2025, celebrating the top event and marketing professionals who have driven the industry forward ...

Haleon launched an AI-powered tool this week to promote more inclusive advertising by assessing digital marketing assets for different readability levels and other inclusivity metrics. The consumer ...

Excellent choice! This is exclusive Campaign content. Sign in or join our top subscription tier, The Knowledge, today.

Innovative brand collaborations can break through market clutter—but only when partners align on values, audience, and messaging. Missteps in these areas risk confusion and lasting reputational damage ...

Tag, the global production company under Dentsu, has announced the launch of Gate+, a new production model designed to ...

From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with ...