GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 26-year Hakuhodo veteran, join Publicis Groupe Japan as the ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both ...

Ad Nut has always been baffled of Ad Nut’s human friends’ obsession with a sporting phenomenon where 22 sweaty people kick a ...

Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

Nike’s latest OOH campaign, which was displayed as part of the London marathon on Sunday (27 April), is facing backlash for being “inappropriate” following Yom HaShoah last week (23-24 April). Nike is ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a document seen by PMW, the UK-based delivery company confirmed it had ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES ...

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the ...

Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly ...