Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve ...

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

Tag, the global production company under Dentsu, has announced the launch of Gate+, a new production model designed to ...

"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you?

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a ...

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands ...

Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing ...

Fifa owner Electronic Arts has launched a review of its global media account. The account is currently handled by integrated ...