With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not ...

Articles written by Rupert Smith ...

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with ...

Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking ...

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and ...