Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

This market map showcases the main subsectors of the travel app ecosystem and the most popular apps in each, giving a concise overview of the landscape.

Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These apps have become key in organising the ...