For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...
Channel 4 has teamed up with NHS Blood and Transplant (NHSBT) to help ‘demystify’ blood donation for young audiences through a new branded entertainment series. Hosted on the broadcaster’s digital ...
7Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take ...
Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...
Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. In addition, Moloco SDK is fully ...
Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera. The campaign is inspired by ...
Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its customers. The UK’s largest retailer will now use LiveRamp’s Data ...
Specsavers is riding the wave of Oasis reunion fever with two cheeky activations that blend its signature humour with health messaging. In support of its national audiology campaign The Whole ...
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...
Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,. Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- ...
UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands. Marks & Spencer was no exception, struck by ...
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