The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from ...

Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

“Tracking everything creates a number of problems,” Jones said, “including too much data. If you’re on a free platform like Google Analytics 4 (GA4), you’ll hit platform limitations if you try to ...

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...