A critique of the bike industry’s obsession with numbers, the loss of meaning in media and marketing, and a call to reclaim ...

Discover the new ENDURO MTB issue: bikepark tests, World Cup insights, FOX Podium fork, Brembo brakes & inspiring trail ...

The Bike Industry’s Weakest Link Is the Dealer. To Grow, Shops And Brands Must Evolve From Sellers to Storytellers and Turn ...

Espresso machine test 2025: 7 home setups compared – design, tech & daily grind. Which one’s the best espresso machine for ...

A critical look at why the bike industry still behaves like a dinosaur, repeatedly running into the same problems. The real ...

Nice to have: the Deflectr is compatible with Canyon’s magnetic rear light system. The optional light costs an additional € 29.99, and clips onto the dedicated mount via a simple magnet attachment.

Cycling didn’t lose its magic overnight; it bled out slowly through specs, discounts, and marketing that all looks the same. In Brixen Paper #03, we explore how brands are unintentionally stripping ...