Brussels has placed Temu under the spotlight, accusing the fast-growing e-commerce platform of breaching EU rules on illegal product listings, a charge the company has pledged to address in full ...

Fast-fashion retailer Shein is facing accusations from consumer groups in 21 countries that claim the company tricks shoppers into buying more clothes than they need, reported ConsumerAffairs.

Pan-European consumers organization BEUC filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," tactics designed to ...

LONDON (Reuters) -Pan-European consumers organisation BEUC filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns ...

Simply being more aware of dark patterns can help you spot them and defuse their effectiveness. Don’t sign up or buy without knowing how to cancel. Read a site’s refund policies before purchasing.

Shein, which sells 2.99-pound ($3.75) dresses and jeans for as little as six pounds on its UK site, has grown rapidly and was valued at $66 billion in a fundraising in 2023.

Eyal says he thinks regulation is needed around dark patterns, but he said there are other ways to get companies to stop this behavior, including simply calling attention to it.