SZA is making her mark in the cosmetics world with the launch of her new makeup brand, Not Beauty, which comes just in time ...

SZA is launching her Not Beauty makeup line exclusively at pop-up shops across the U.S. during her and Kendrick Lamar's Grand ...

A viral video calling out “MAGA makeup” revealed some similarities in this writer’s look, so she got a makeover to change it.

In contrast to previous years, 2025 makeup trends have been easy to integrate into everyday routines, offering a small but ...

Primers are a product that ‘prep’ or ‘prime’ the skin for foundation; they create a smoother surface for easier, even ...

Caudalíe's Beauty Elixir practically invented the category of the hydrating face mist. Infused with the brand's signature ...

USA TODAY spoke with the authors about the most surprising takeaways and reactions since the book was published April 1. ...

From Canada to South Korea, you may be surprised at just how international your makeup bag actually is. Here's how the Trump ...

Turns out, perfume layering is more than just a fad—or my excuse to hoard fragrances—it’s actually incredibly practical.

Coachella is here and the makeup looks are bringing all the desert vibes. From goth realness to statement eyeliner, here are ...

Katy Perry’s latest look is out of this world. The star kept her promise to get glammed up for Monday’s all-female Blue ...

Marilyn Monroe touted the handy accessory on many occasions, Julien's Auctions tells PEOPLE. The piece still has some of the star's makeup in it.