When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

NBC announced this week that it will use AI to recreate the voice of Jim Fagan, the voiceover artist whose narrations on NBA ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

NBC Sports will bring back the iconic voice of Jim Fagan, using AI technology to recreate his voice for NBA promos, title ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.