The actual live video will be streamed courtesy of the phone's slow motion feature and there will also be close-up runway shots.

Footage of the brand's Jan. 26 Paris show will tap into the capabilities of the iPhone 16 Pro Max, the latest high-end device from Apple.

Simon Porte Jacquemus is known for staging his shows in extraordinary locations all over the world. After putting on a so-called “impossible show” last season at the legendary Casa Malaparte in Capri,

As Jacquemus ‘ Spring 2025 “La Croisière” Paris runway nears – set to go down in just about in week in the former home of French architect Auguste Perret – Simon Porte Jacquemus has shared a key update regarding the imminent showcase: the show will be entirely shot on the iPhone 16 Pro Max.

French fashion house Jacquemus, renowned for its cinematic runway presentations in countryside locales, is making a much-anticipated return to Paris Fashion Week, this time with a high-tech twist. For its upcoming collection, Jacquemus will collaborate with Apple to revolutionise the way fashion is captured and shared.