After announcing it would start adding bag fees, is Southwest catching up to its competition or is it losing its uniqueness?

This week, Southwest Airlines announced that it would start charging its customers for checked bags. The move came after months of relentless pressure from hedge fund Elliott Management, which has ...

The move marks another major shift for Southwest, which had long resisted ... The index includes companies publicly traded across global markets including network carriers, low-cost carriers ...

The post referencing the Luka Doncic trade came after the airline had received backlash for its decision to change its ...

Southwest Airlines responded to the backlash with a social post that essentially throws shade at the Mavericks and that public relations nightmare post-Luka Doncic trade. "It's not like we traded ...

The post referencing the Luka Doncic trade came after the airline had received backlash for its decision to change its longstanding policy of "bags fly free." ...

Un avión de Southwest Airlines despega en medio de una nevada ... Well, yeah, Southwest, it sort of is like you traded Luka. That is Luka Doncic, formerly of the Dallas Mavericks and now of ...