Verlinvest and Mistral Equity Partners have increased their investment in the company and will acquire Krispy Kreme's stake, further strengthening their commitment to Insomnia Cookies' future.

Bradley told PE Hub that Mistral’s connection to Insomnia Cookies began in 2006. Mistral’s limited partners had invested in Insomnia back in 2006, before Mistral was formed in 2007.

While Krispy Kreme aims to focus full-time on doughnuts, Insomnia Cookies hopes that its new owners, Verlinvest and Mistral Equity Partners, will help grow the 20-year-old brand to 1,800 stores in ...

According to Insomnia Cookies, its investor group, Verlinvest and Mistral Equity Partners, have increased their investment in the company and will acquire Krispy Kreme’s stake. Close ...

(RTTNews) - Krispy Kreme, Inc. (DNUT) announced on Monday that it has sold a majority ownership stake in Insomnia Cookies to Verlinvest and Mistral Equity Partners. The deal was finalized on July ...

The company shared earlier today that due to increased demand and a new partnership with Verlinvest and Mistral Equity Partners, Insomnia Cookies has accelerated its path to reach more than 1800 ...

Krispy Kreme announced Monday that it sold a majority ownership stake in Insomnia Cookies. The doughnut chain handed the ownership stake to Mistral Equity Partners and Verlinvest. The total enterprise ...