Comedian Matt Rife grabbed the internet's attention when he took to X to defend Sydney Sweeney for her controversial Dr.

Matt Rife recently defended Sydney Sweeney after she spoke out about the reaction to her Dr. Squatch bathwater soap campaign.

Matt Rife is coming to the defense of Sydney Sweeney ... but not in regard to her viral American Eagle campaign -- it's the bathwater soap.

The cosmetics brand published the ad on major social media platforms last week. The commercial featured Rife and drag queen ...

A shockwave of backlash engulfed e.l.f. Cosmetics on casting Matt Rife, who is known for a controversial domestic-violence joke, as the face of their latest campaign. e.l.f. Cosmetics, long celebrated ...

E.l.f. Cosmetics faces backlash for an ad campaign featuring Matt Rife, previously criticized for insensitive jokes.

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Makeup brand e.lf. cosmetics has been slammed for its ad starring a comedian who has previously joked about domestic abuse.

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...