Matt Rife recently defended Sydney Sweeney after she spoke out about the reaction to her Dr. Squatch bathwater soap campaign.

Matt Rife is coming to the defense of Sydney Sweeney ... but not in regard to her viral American Eagle campaign -- it's the bathwater soap.

Cosmetics is facing criticism after hiring comedian Matt Rife, who previously joked about domestic violence, raising ...

E.l.f. Cosmetics faces backlash for an ad campaign featuring Matt Rife, previously criticized for insensitive jokes.

E.l.f. Cosmetics issued a statement on Instagram following backlash for featuring controversial comedian Matt Rife in the ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over ...

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.