It's what analysts say could be a concerning trend as the birth rate continues to decline, creating larger implications for ...

Fewer Gen Z voters said they plan to vote for a Republican in the midterm election than a month ago, according to a new ...

Allison Loveall told Newsweek that it "hits different" seeing her brother and sister build meaningful relationships with her ...

Gen Z conservatives didn't get off the couch and show up to the ballot box to watch history repeat itself. We're tired of ...

Our research reveals that 65% of Gen Z buyers will abandon a business relationship after just two to three negative ...

Novak Djokovic is two wins away from a record-breaking 25th major title - but Jannik Sinner, Carlos Alcaraz and Lorenzo ...

Gen Z abandons retirement plans for smarter wealth strategy - building multiple income streams and prioritizing financial ...

Discourse around what some are calling the “Gen Z gaze” erupted on X this week as older generations complained about customer ...

In the face of rapid advancements in generative AI, they feel that skills like empathy, communication, and leadership are the ...

By telling young adult stories and with stars like Rachel Zegler, new Broadway plays are pulling in younger audiences like ...

Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...

Fulfilling mom Wendy Chadwick’s dying wish, Cara Melia, a 24-year-old, from Oldham, UK, sealed her ashes in a glass bottle ...