Sydney Sweeney's recent American Eagle campaign sparked controversy due to its perceived eugenic undertones, drawing criticism despite the brand's defense. While American Eagle saw a stock jump and increased visibility,

American Eagle’s fall campaign features the “Euphoria” actress in head-to-toe denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes.” She crosses out “genes” and replaces it with “jeans,” highlighting the brand’s signature denim.