Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become ...

Hailey Bieber's rhode deal pushes her past Justin Bieber's net worth of $200 million, according to Celebrity Net Worth. Analysts say that the acquisition of rhode brings “positive momentum” to ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for approximately $1.0 billion.

NEW YORK — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said. Bieber's Rhode had $212 million in net sales in the 12 months that ended ...

When the news hit on Wednesday that e.l.f Beauty (NYSE: ELF) was spending up to $1 billion to acquire a beauty company called Rhode, I quickly turned to the most authoritative expert I knew on the ...

After seeing shares take a huge tumble through the first several months of 2025, e.l.f. Beauty (NYSE: ELF) may have just had its best day of all time. Shares of e.l.f. are on pace for their ...

I n a move no one saw coming—but now can’t stop thinking about—Hailey Bieber’s Rhode Beauty is officially being acquired by Elf Cosmetics for a whopping $1 billion. Yep, billion with a B.

Elf Beauty Inc. is acquiring Hailey Bieber’s Rhode beauty brand for $1 billion.

Earnings Call Insights: e.l.f. Beauty, Inc. (ELF) Q4 2025 Management View CEO Tarang Amin opened the call highlighting the company's acquisition of rhode, describing it as "a break-through high ...

Hailey Bieber sells Rhode lifestyle brand to Elf Beauty in $1 billion deal. ... Naturium, and Well People. Rhode had total sales of $212 million in the year ended March 31, 2025, ...

E.l.f. Beauty ELF 2.01% is acquiring the American model’s cosmetics and skin-care line, Rhode. “It’s one of the most beautiful businesses I’ve ever seen,” e.l.f Chief Executive Tarang ...

Hailey Bieber sells Rhode lifestyle brand to Elf Beauty in $1 billion deal. ... Bieber founded Rhode in 2022, and will serve as chief creative officer once the deal closes.