Sex might sell, but clearly sustenance does too: Rhode was just acquired by Elf cosmetics for $1 billion, causing everyone to sit up and take note.

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed ...

NEW YORK — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said. Bieber's Rhode had $212 million in net sales in the 12 months that ended ...

Hailey Bieber Strikes $1 Billion Deal to Sell Rhode to e.l.f. Beauty Bieber founded Rhode in 2022, and will serve as chief creative officer once the deal closes. By Alex Weprin ... May 28, 2025 1:32pm ...

Let’s dissect why this deal is getting the industry abuzz. Rhode, which Hailey Bieber founded in 2022, has evolved from a three product launch to cult brand in three years, racking up $212 ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE: ELF) announced the acquisition of makeup and skincare brand rhode for approximately $1.0 billion. The deal comprises $600 million in cash and $200 ...

[content-module:TradingView|NYSE:ELF] Bieber's Rhode Deal Adds New Growth Path for e.l.f. Adding to the enthusiasm around e.l.f. was the company’s announcement that it will acquire Rhode. e.l.f ...

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said. Bieber's Rhode had $212 million in net sales in the 12 months that ended ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty in a blockbuster $1 billion deal.

Like Bieber's Rhode, E.l.f. says its products all are vegan and not tested on animals before reaching consumers. Both brands are style their names with the first letter not capitalized.