A viral TikTok trend has some users flaunting their family connections — with or without proof.

When choosing makeup products, there's no hard and fast rule. A outlet for creativity and a point of pride for many, your ...

Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" ...

Beauty’s slowing growth, rising debt from the Rhode deal, and valuation concerns raise red flags amid uncertainty. Find out ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Under the terms of the agreement, E.l.f. will acquire Rhode for $600 million in cash and $200 million of newly issued shares ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

Elf Beauty shares surged more than 25% Thursday morning, a day after the company announced it would acquire influencer and model Hailey Bieber’s skincare and makeup company Rhode. The deal could value ...

Beauty buys Hailey Bieber's skincare brand, Rhode, for $1.0 billion. Piper Sandler analyst raises price target on elf Beauty ...

Elf Beauty has acquired Hailey Bieber’s Rhode skincare brand in a one billion dollars (£740 million) deal, the companies said. Bieber’s Rhode had 212 million dollars (£157 million) in net sales in the ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...