Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In ...

The movie Elf is theme for the Ice! attraction at Gaylord Palms Resort for 2024 in Orlando, Florida. VISIT OUR WEBSITE: <a ...

We recently published 9 Stocks Jim Cramer Discussed As He Mentioned Trump & Intel’s CEO. e.l.f. Beauty, Inc. (NYSE:ELF) is ...

Elf Beauty said on Wednesday it expects a smaller core profit margin for the first half of fiscal 2026 due to higher tariff ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Whether you're into award-winning dramas, cult classics, or action-packed thrillers, these are the best movies to stream on ...

The elf character began picking up momentum, and by 2012, he was a float in the Macy’s Thanksgiving Day Parade. The Elf on the Shelf has been a best-seller every year since 2013.

The Elf on the Shelf, a rapidly growing phenomenon based on a 2004 book by Carol Aebersold and Chanda Bell, has become a beloved Christmas tradition for many families.